AdExchanger.com: What problem is Brandscreen solving?

JT: The problem we solve is the reduction of transactional friction. Generally speaking, the industry suffers from over-complexity, with online display sales systems built on top of offline technologies. There’s poor visibility for buyers, and declining yields for sellers. Brandscreen’s starting point is that everything we do is about ‘Automating the Transaction’. We use the line ‘a Reuters screen for media industry’ to make it clear that we are an end-to-end solution. We transmit the insertion orders and clear funds for both sides of the transaction.

Do you consider yourselves a demand-side platform?  What does your competitive set look like?

Full Interview:

http://www.adexchanger.com/platforms/brandscreen-dsp-ssp-trading/